Saltwater Bakery project brief

Maya, this is the plan for your new site and custom cake ordering. Read it at your own pace, then approve it at the bottom when it looks right.

Leave a comment right on the page, or tell me what to change and I'll update it.

What changed since v2

Online ordering is now a custom cake request form only. The full shop moved to out of scope.
Launch moved from June 5 to June 12, so you have a full week to review before we go live.
Added a photo shoot at the bakery on May 13, plus a list of the photos we need from you.

Overview

Saltwater Bakery is moving to a new WordPress site that shows off what you bake and makes custom cake orders easy to place.

Today, most custom cake requests arrive as Instagram messages. Details get lost, photos get buried, and Luis and you spend evenings chasing follow-up questions. The new site gives customers one clear place to see your work, read the menu, and send a complete cake request.

The site will be built on WordPress so you can edit menus, hours, and seasonal pages yourself. Your Agency will design, build, and launch it over ten weeks, finishing June 12.

Goals and success

Each goal has a way to tell whether it worked, so we can look back after launch and say so honestly.

Goals

Custom cake requests come in through the site instead of Instagram DMs.
Customers can find hours, the menu, and the address in under ten seconds.
You can update seasonal items and holiday hours without calling us.

How we'll know

20 custom cake requests a month within 90 days of launch.
Most requests arrive complete (date, size, flavor, photo), so fewer follow-up questions.
You publish your first seasonal page on your own within a month of launch.

Scope (what's included)

WordPress block theme in Saltwater's look: your colors, your logo, a warm and simple feel, working well on phones.
Core pages: Home, About, Menu, Custom cakes, Gallery, Visit and contact.
Menu and seasonal pages you can edit, including a template for holiday and seasonal menus.
Custom cake request form asking for event date, serving size, flavors, design notes, and a reference photo. Each request emails you and is saved in WordPress.
Photo gallery of past cakes with categories (weddings, birthdays, other).
Basics: Google Maps and hours, Instagram feed link, fast hosting setup, and search-friendly page titles.
Training: a 60-minute walkthrough for you and Luis, plus a short written guide.

Out of scope

These are good ideas, but they aren't part of this project. We can scope any of them as a second phase.

Point-of-sale integration. The site won't connect to your in-store register.
Shipping. No shipping rates or carrier setup; pickup only.
A full shop. No cart, checkout, or online payment. Cake requests are requests; you confirm and take payment as you do now.
Writing all your copy. We'll polish what you give us and write short page intros, but not a full content overhaul.
Ongoing marketing, such as email campaigns or paid ads.

Timeline and milestones

Ten weeks, starting Monday, April 6 and finishing Friday, June 12.

Weeks 1 to 2Apr 6 to Apr 17
Discovery and brief
Kickoff, review of your current site and Instagram, and this brief approved.
Weeks 3 to 4Apr 20 to May 1
Design direction
Homepage and cake request page designs for your feedback.
Weeks 5 to 7May 4 to May 22
Build
Theme, pages, gallery, and cake request form on a private staging site. Photo shoot on May 13.
Week 8May 25 to May 29
Content and testing
Your menu and photos go in; we test the form, phones, and speed.
Week 9Jun 1 to Jun 5
Your review
One consolidated round of changes from you.
Week 10Jun 8 to Jun 12
Launch on June 12
Go live, walkthrough with you and Luis, and a two-week check-in.

Deliverables

A live WordPress site on your domain, with the custom block theme.
Six core pages and a reusable seasonal page template.
A custom cake request form with email notifications and saved requests.
A photo gallery loaded with up to 40 photos.
A half-day photo shoot at the bakery (about 20 edited photos).
A 60-minute training session and a short written editing guide.
A two-week post-launch check-in to fix small issues.

Team and roles

Person	Role	What they handle
Maya Okafor	Owner, Saltwater Bakery	Final approvals, menu and pricing, brand decisions.
Luis Ferreira	Head baker, Saltwater Bakery	Cake details, photo selection, seasonal menus.
Jordan Reyes	Project lead, Your Agency	Schedule, questions, and your main contact.
Priya Nair	Designer, Your Agency	Design direction, pages, and the photo shoot.
Sam Ortiz	WordPress developer, Your Agency	Theme, form, gallery, launch, and training.

What we need from you

This brief approved so we can start design.
Logo files and brand colors (whatever you have is fine) by April 10.
Current menu with prices and any seasonal items planned for summer, by May 15.
Cake sizes, flavors, and lead times so the request form asks the right questions, by May 8.
Access to the domain registrar and your Instagram handle, by May 22.
One round of consolidated feedback in week 9, with you and Luis in agreement.
A few hours on May 13 for the photo shoot, with a few finished cakes ready to photograph.

Sign-off

When you're happy with this plan, add your name and approve it. We'll treat this version as the plan for the project.

Try it freely. Nothing you type here is sent or collected anywhere. It stays in your own browser.

This records who approved which version and when. It's a working record for the project; your contract still governs the engagement.

This is a sample project. The names, dates, and content are made up. In a real Space, the approval would be saved to the Space's database.